Seattle Reign
We rule the diamond.
Brand Identity
Overview
A complete brand identity concept built from the ground up for a future women’s baseball team in Seattle Washington.
A concept created in anticipation of the inaugural season of the Women’s Pro Baseball League. Seattle Reign imagines a franchise through a fully realized identity system. From logo, custom typeface, to team uniforms, this identity is rooted in themes of royalty and regional pride.
Task
To push both our creative and strategic thinking, ThirdPeriod approached this project as a collaborative build—developing a complete brand identity for a conceptual women’s baseball team as if it were a real franchise. Together, we established everything from the team name, logo system, and color palette to uniforms, typography, marketing assets, and player visuals, ensuring a cohesive and intentional experience across every touchpoint.
We also integrated AI as a creative partner within our workflow, using it to rapidly explore and visualize ideas. This allowed us to generate dynamic player imagery, test uniform applications, and create campaign-style compositions that elevated the work beyond static design. Through this process, we crafted a more immersive, narrative-driven brand—one that feels authentic, marketable, and culturally relevant while highlighting the strength and presence of women’s sports.
2025 ThirdPeriod
We do our homework.
