Jack from Brooklyn
The Makers of Sorel Liqueur
Brand Identity, Graphic Design, Social Media, Web Design, Web Development
Overview
Jack From Brooklyn (JFB) is the maker of Sorel. Sorel is an artisanal, hibiscus-flavored liqueur. This bright red liqueur is a modern twist on a Caribbean classic.
Third Period has worked with JFB since it's inception in 2012. We are the agency of record, continually providing our visual storytelling services that enhance and push forward the Sorel brand.
“Hibiscus-based liqueur. Sorel, is the every-season spirit you’ve been waiting for.”
Martha Stewart
“Hibiscus-based liqueur. Sorel, is the every-season spirit you’ve been waiting for.”
Martha Stewart
“Hibiscus-based liqueur. Sorel, is the every-season spirit you’ve been waiting for.”
Martha Stewart
Task
As the brand manager for JFB, we were tasked to brand Sorel from it's inception. From packaging to web development to POS and more, we are responsible for telling the visual story of Sorel. JFB has entrusted us to craft Sorel as a luxury lifestyle brand as they extend into all 50 states, the Caribbean and Canada.
2025 ThirdPeriod
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